Short Message Service

Short Message Service Short Message Service (SMS) Short message service (SMS) is a mechanism of sending and receiving short messages between the subscribers. The messages can be sent from GSM mobiles and also from devices like internet. It is a mature technology supported by most of the mobile sets and over GSM networks. SMS is carried out in the scope of 3G. SMS does not involve message transfer directly from sender to receiver. It is a store-and-forward service i.e. the message from sender is stored in an SMSC from where it is forwarded to the recipient. This method is advantageous because the recipient mobile needs not to be active or in range of the sender mobile. If in ay case the recipient mobile does not respond the message is store in SMSC and can be send later. After the message is successfully transferred a delivery report is also send to the sender to ensure the successful communication to the desired recipient. In order to avoid overloading in the system the standard defined for maximum numbers of characters in an SMS are 160 characters for Latin alphabets and 70 characters for non-Latin alphabets like Arabic or Chinese. 5.1History of SMS In late 1980s, the telecommunication experts felt the need of sending short messages along with the service of making calls. The result of this discussion was that the first ever Short Message was successfully send on December 3, 1992, in United Kingdom over a Vodafone GSM network. The first message stated as â€Å"Merry Christmas†. It was due to this success that later Short Message Service started in UK and Norway. Initially the messaging growth is very slow around 0.4 messages per month but according to an estimate in 2003 its growth has increased to 168 billon messages over the world. The early adopters of SMS were teenagers followed by adults, business people and are now used by all sections of the society. The huge amount of SMS sends or receives now days provoked a new form of SMS communication which gave rise to abbreviations and acronyms. This form of communication save time and is understood by most of the people. Started from the objective of sending or receiving messages SMS is now used for many other purposes. Form bidding amount to TV show voting, cooking recipes to cricket match score, weather news to horoscope everything can be viewed on the mobile screen in the form of an SMS. A service started from 0.4 messages per month is now a billion dollar industry. During the last 16 years the average of sending SMS has gone very far. And it will surely increase in the years to follow. 5.2SMS Architecture The basic of launching SMS service was to exchange limited amount of information between the mobile users. This limited form of Text service is now the backbone for many complex services like downloading, tracker system and many more. The basic functionality of the components supporting SMS in GSM architecture are as follows. 5.2.1SME (Short Message Entity) Short Message Entities are the elements that can send or receive short messages. The SME that generates a short message is called originator SME and which receives messages is called recipient SME. MS BTS PSTN Internet Email gateway BTS TE BTS BSC ME HLR MSC SMSC SIM Figure 5-1: SMS Enabled GSM Architecture 5.2.2 SMSC (Short Message Service Center) The main function of SMSC (Short Message Service Center) is to relay short messages between SMEs and secondly to store and forward the messages if the recipient mobile is not active. 5.2.3MSC (Mobile Switching Center) MSC deals with the switching between mobile stations or between mobile stations and fixed networks. 5.2.4GMSC (Gateway Mobile Switching Centre) The email gateway provides an email to SMS interoperability. This can be done by interconnecting the SMSC with the internet. Email gateway allows to send messages from a SME to an internet host and the reverse is also true. 5.2.5 HLR (Home Location Register) HLR is the database of the GSM network containing information about the subscriber. HLR maintains the mapping between the IMSI and MSISDN. 5.2.6VLR (Visitor Location Register) VLR is the database which contains information about the users who are attached to the mobile network. It is used to indicate the users geographical location. VLR is integrated with MSC through which it communicates with the other networks like PSTN (Packet Switched Packet Data Network), ISDN, SCPDN and PSPDN. 5.3Pros and Cons of SMS The incontestable advantage of SMS is that it is the essential part of in all GSM networks. This service is supported by 100% of the GSM handsets. A message send from any GSM network can be delivered to any other subscriber attached to the same or different network. It also permit to send one message to multiple senders. It is less costly as compared to the billing system of the local and international calls. The main drawback of SMS is its limited capacity. It limited is restricted to 160 characters. For sending long messages concatenation has to be done. The other drawback is that only text can be included in the messages. It does not support sending complex services like image, audio video. Furthermore due to high traffic sometimes, the message delivery is not guaranteed.

Operations Management Essay

I. Introduction Operations management is a management system dedicated in dealing with the allocation of resources, dealing with constraints, marketing and the strategic management theories that would be used in the day to day processes necessary for a company, with the endpoint of producing profits and revenues.(â€Å"Operations Research†, 2006) It is basically the management function that deals in the production and distribution of goods and services.(Stevenson, 2005) Companies practice this type of management to ensure that the daily processes to produce the necessary good or service that would be available for distribution. Basically, an organization or company has three functional fields that it functions on. First of which, is finance.   Basically, Finance is the management field dealing with the sourcing and allocation of funds in the organization; it functions as a distributor of funds to the whole organization and is also responsible for the investment decisions that would generate future cash flows for the company. Marketing is the managerial field responsible for the identification of consumer’s preferences and tastes. It seeks to employ these as market factors that would be used to promote and sell the organizations products or outputs. Lastly, Operations is the managerial function that deals mainly in the production of goods and services that the company considers as output. The driving force of the organization or company is operations. II. Industry in Scope The Service Industry of the United States is one of the industries that runs under the classification of being one of the main industries in the United States. It is the industry devoted to the utilization of non-good products that would be utilized by the market, mainly in finance and operations. A. The Information Industry The Information Sector of the Service Industry is the sector concerned with data processing, distribution of products that perform data processing activities, and more importantly, the distribution of information through mediums like the Internet. Main components of the industry include the data processing companies, broadcasting companies, movie and audiovisual companies and other industries that function as distributors of information or provide products that would be capable of receiving, transmitting or processing of Information. The information service industries that include data portals and search engines are also included in the list.(â€Å"NAICS Industry Sector Description: Information Industry†, 2006) This shows that the Information Sector is one of the key industries in the development of information and data exchange. The development in softwares and the evolution of the means of data processing is achieved through the development of this industry. Characteristics of the Information Industry There are several unique characteristics associated to the Information Sector segment. They are the distinguishing characteristics that separate this sector from the different sector segments.   First is that the products associated with this industry does not take any particular form(â€Å"NAICS Industry Sector Description: Information Industry†, 2006); the associated outputs are intangible in nature. For example, news delivered by a television broadcasting company does not have a true form, although it can be grasped by the comprehension of people. The second characteristic is that the transaction can be consummated without direct contact from the parties involved.(â€Å"NAICS Industry Sector Description: Information Industry†, 2006) Since the transaction can be done in the Internet, such as that in E-Business, the buyer and the seller can transact using that medium. The third characteristic is that the since the products involved does not really have a tangible form, the content of the product is what gives the product its value.(â€Å"NAICS Industry Sector Description: Information Industry†, 2006) Structure is not important. And since this is the case, intellectual property laws protect the products. For example, the reel of film is not what gives a motion picture its true value,; hence the motion picture itself is the one protected by the law and not that of the film in which it is recorded in. The fourth characteristic is that the processes involved in the production of the products in this sector is different from the processes involved in the production of the goods in any other industry.(â€Å"NAICS Industry Sector Description: Information Industry†, 2006) This reserves the company the sole rights in the nature of its processes and its sequential structure. The fifth characteristic is that companies in this industry that does not derive its profit mainly from the revenue from the sales of its products(â€Å"NAICS Industry Sector Description: Information Industry†, 2006); instead, the main part of revenue is accumulated form the additional values that are attached to the product such as advertisements. II.   The Health Care Industry The Service Industry also has Health Care under its roster. This industry is the one responsible for the administration of proper care in health of the people that needs them. These varieties of receivers of health care range from the poor to the rich, from the terminally ill to those of infections. The combination of human affection and that of modern technology helps provide the necessary service that the industry promises to deliver.(â€Å"Health Care†, 2005) Workers ranging from physicians of every kind to the paramedics, this industry is responsible for the research and study of the illnesses that afflict mankind and finds ways to counteract the diseases before they become outbreaks. This industry is also essential in providing the public information on their health care and of the recent diseases and how to prevent them. The Nine Segments The Health Care Industry can be classified into nine segments overall. The first segment would be that of the Hospitals. This is the segment includes the care of patients that would need to be cared for overnight.(â€Å"Health Care†, 2005) The hospital facilities offer a whole variety of health care services that they offer to the general public. The second segment is the Nurses and Residential Care Facilities. (â€Å"Health Care†, 2005)This segment takes care of people who cannot fully take care of them selves but not in definite need of hospital care. This segment mainly deals with children, the elderly and the incapacitated. This is also the facility that gives care round the clock nurturing, like those of children. The Office of the Physicians is also a segment of the Health Care industry.(â€Å"Health Care†, 2005) This is a segment wherein a group of physicians practice together in order for them to reduce costs. Doctors also find it convenient to practice with peers, which lead to the formation of such. This segment also comprises about 37% of the industry of Health Care. The Office of the Dentist is the next segment, comprising about 20% of the health care facilities established.(â€Å"Health Care†, 2005) This office provide specialized dental care, and in times, dental surgery. The Home Health Care Service is a fast growing segment in the Health Care Industry. This segment specializes in the care of the elderly in the comfort of their homes. This special care is always under the supervision of a doctor or physician, in order to establish any concerns in the field of medicine. The segment of the Office of Health Practitioners is the segment that includes the services of alternative medicine such as the practice of acupuncture. It also includes the services of other practitioners such as the chiropractors, who are paid either in cash or by insurance coverage. The segment of Ambulatory Services is the segment involved in this industry as the support of the medical field of hospitals and other institutions. This segment includes transport (helicopters), surgical components (blood banks), and other support services like that of anti-smoking programs. Outpatient care centers are also part of this industry as another segment. This segment includes the outpatient services of dialysis, mental health care and that of drug abuse rehabilitation centers. The last segment is that of the medical and diagnostic services. This segment deals with the laboratory work that patients need from time to time. Services include x-rays, sonograms and x-rays. These laboratory works are commonly used in hospitals to supplement the knowledge of the doctors practicing their profession there. III. Analysis of Companies Intel Corporation Intel is a processing chip producer that specializes in the production of microprocessors utilized by the computer producing companies. The corporation can be classified as belonging to the Information Sector of the Information Industry as it manufactures the microprocessors used in data exchange and data interpretation. The companies recent developments are also put into focus. A. Marketing The marketing aspect of Intel Corporation is on a roll recently. They made strategic tie-ups with Dell and Google, giving them an advantage against their competitors. The tie-up consists of the production of microprocessors that would be used in the assembly line of Dell Computers and would also provide Google the hardware that they need. In addition to that, the management changed their company’s logo, stating the fact that they need to be at the same page with the developments that the industry is undergoing. Furthermore, the marketing implications of changing a logo that was easily related to the company was a good move, especially with the extinct principles that accompany the old design. In addition to that, the company is promoting their processors with the renaming of their products. The Pentium Series would be phased out, being replaced by their new products, the Viiv and the Centrino. This put consumers on a new page with the development of new names of their products. And Lastly, Intel produced power-saving chips for the search engine Google, which lets Intel make advertisements through the search engine. Google also expressed their liking of Intel’s wireless technology, the WiMax. B. Operations Intel’s operation is on the rise as it is the product of the company make-over issued by the newly appointed CEO, Paul Otellini. The production of their microchips has risen and they have also expressed their plans to penetrate the markets governed by the leadership of Texas Instruments by producing the same chips that Texas does. Moreover, the company decided it should produce more of the specialized type of chips that the digital players require. Inking a deal with a Hollywood producers and music services. Intel is now producing digital players the same way that their partners Sony and Philips do. The operations of the company took a major turn in the changing of leaderships. This result may be due to the different principles employed by the new management, which other companies say is a good strategy on Intel’s part. A continuance on the part of Intel in its operations like in the production of their specialized microchips may give further development on their part. Praise is also due to the Digital Home team of Intel as it was one of the key factors that affected the company’s success in the present. C. Product Quality Products by Intel seem to be growing in quality, as it the marketing strategies employed was a success. The ride in the demand of the company’s new products, especially of the new processors, may also be attributed to the quality control measures employed by the company. No company’s growth would be constantly on the rise unless the company’s product has good quality. The digital players that Intel produced were a good plan, according to their business partners. They followed through by producing real good products that are now competing with the dominant producers of digital music in the industry. Furthermore, their strategic partnership with well-known brands ensured the public of the good quality of products that are produced by Intel. The power saving chips that are manufactured by Intel to be used by Google are of good quality, otherwise Google would not use it. A quality company would want nothing less than their standards of quality. And finally, the wireless application WiMax, which was developed by Intel, was of comparing status with the existing WiFi, giving the go signal that Google is also interested in further development of the application. D. Product differentiation The company’s marketing strategy employs quite a good differentiation of their market at present in such a way that the public would know what type of product they would want o own. The digital player developed by the Digital home team of Intel was made to those music fans who wanted no less than the best products for their listening pleasure. The powers saving chips were made at the idea of Google, which now has a tie-up with Intel Corporation. The basic computer processors were made with different names: the Viiv and the Centrino. This allows consumers to choose their processor without confusing it with the other. The product differentiation in this part of Intel’s product line worked well as the two products mentioned have different characteristics, giving good judgment to the fact that they should be named differently. The company also stressed a point that Intel is not all about microprocessors inside the computers. They also have a wide variety of goods that do not overlap in the market. The placing of the products is both effective and efficient. D. Consumer Satisfaction Issues At present, not much consumer satisfaction issues have made any negative impact on the products of Intel. The microprocessor that they produce would only be delivered to the assembly line of the computer producers. They would be the one to incorporate the chip into the system of the computer. So far, no problem in the speed and the accuracy of data processing has been large enough for the company to re-think their strategies. The consumer satisfaction index that can be nearly based on would be the satisfaction of the consumers on their continued development of their product lines that somehow reaches out to almost all generations. E. Overall Assessment The management of Intel made the best move when they have changed not only the look, but also the outlook of the company. Marketing strategies have been hitting two birds with one stone: achieving promotional means and the earnings they generate through the ale of product to tie-up companies. This excellent strategy made Intel one company to watch in the future. However, the drawback with Intel’s new strategy the company’s new logo was a lot different from the previous generation’s idea of the Intel logo. This may pose to be a problem to the older generation of the market that would want to catch up with the progress of technology. Consumer preferences actually change with this move by Intel; but the implication of the changing of the logo was also the changing of the practices, values and principles that governed the company for years. Furthermore, Intel must live to the expectations of its consumers, accompanied with the change in principles. Intel must prove that they have indeed developed into a powerhouse strategist.

Characteristics of Macbeth and Lady Macbeth Essay

I am writing about the play called Macbeth. Macbeth is a play written by Shakespeare based on the lines of a true story, about Macbeth changing his whole personality throughout the play. He has many obstacles on his way up, from being king. Lady Macbeth, started in the play, very brave cunning and immoral, and felt that Macbeth was too moral and good-willed. She forced him to do many things in order for him to gain the title in the throne. As she helped him however, she became very self-conscious and ended up killing herself through guilt. At the beginning of the play, Macbeth was brave and loyal to king Duncan, and Duncan thought greatly of him. Duncan quoted â€Å"Brave Macbeth- well he deserves that name† in; act 1 scene 2. He also quoted â€Å"The service and the loyalty I owe, / in doing it, pays itself†. In act 1 scene 3. In these quotations, it shows that Macbeth is known as brave- even others think he is. He does not expect to be paid; he only does things for loyalty. This shows that he is moral, and is polite to everyone and is popular and liked by pretty much everyone around him. However, Lady Macbeth feels he is too nice for his own good. Macbeth had strong moral values, and never agreed to murder someone in order to get himself a claim in the throne. Lady Macbeth quoted â€Å"do I fear thy nature, it is too full o’th’milk of human kindness†, in act 1 scene 5. This is showing that Macbeths own wife thinks he is too kind to do anything evil- the milk represents that he is natural and pure of heart, whereas Lady Macbeth is not, she is evil. At the end of the play, Macbeth seems brave, but too brave, almost insanely brave. Lady Macbeth does end up persuading Macbeth to kill Duncan, which turns Macbeth evil, and makes his own plans on killing other people, in order to make him self the highest and the place on the throne. Macbeth says â€Å"I have almost forgotten the taste of fears† in act 5 scene 5. This shows him to be over confident and does not fear anything. The witches’ predictions, which appeared at the beginning of the play, and gave, correct predictions every time, said that Macbeth cannot be killed by any man born of woman and when Burnham wood comes to his castle. This makes him feel that he cannot be defeated. His wife, Lady Macbeth, commits suicide as she became so full of guilt, but when he found out, he seemed that he doesn’t seem to care much about lady Macbeth as he says † She should have died hereafter†¦life’s but a walking shadow, a poor player/ That struts and frets his hour upon the stage† in act 5 scene 5. This seems to indicate that he does not care about anyone besides himself, and that he is selfish. He compares life to being in a theatre, he doesn’t think he is going to die, he’s like the actor, and thinks he knows exactly what is going to happen next. However, Macbeth is very wrong, as he comes face to face with reality, as Macduff and his army come to Macbeth’s castle, and Macbeth is told that Macduff is not born from woman, but he was a caesarean. Macbeth then becomes slightly worried. Macbeth still puts on a strong hard battle, but Macduff defeats him. Lady Macbeth At the beginning of the play, Lady Macbeth was a lot stronger and evil than Macbeth. She was more like the man of them both, and she always tried to make Macbeth stronger. She said to Macbeth â€Å"Unsex me here/ and fill me from the crown to the toe top full/ of direst cruelty†. Here, she I trying to say, make me more manly- she is asking to be filled with cruelty, so she can make Macbeth to have the title of the throne. She is trying to show that she will do anything bad in order to fill her ambitions. She is not maternal. Lady Macbeth was very good at being misleading, as she acted innocent in front of Duncan, but behind his back, she was plotting to get Macbeth to murder him. She says to Macbeth, â€Å"look like th’innocent flower, but be the serpent uder’t†. She is saying to be like a deadly flower, looks innocent but will snap at any unpredictable and unexpected moment. The serpent represents evil and temptation; in which, Macbeth has to have. After Macbeth and herself finally murdered Duncan, she begins to feel very guilty and insecure. She had many nightmares of when she murdered Duncan. One night when she started sleep walking, in act 5 scene 1 she said † what will the hands ne’er be clean?†, she is still left with the stains of her actions. This shows her feminine side breaking through. She was being constantly reminded of when her hands were covered in blood; her dreams are showing her that she does not have a clean conscience. Lady Macbeth becomes very ill, and emotionally mental. She has many more nightmares, which shows a shadow of her old self. She quoted in one of her nightmares, â€Å"Old damned spot†¦Hell is murky. Fie, my lord, fie, a soldier and afeared†. She is here, cursing the blood; she now has anxiety over everything. She spoke in short sentences, showing her being not at all confident, creating a tense atmosphere. The use of repetition in questions to her husband when she slept talked showed her anxiety. Throughout the whole of this play, the two characters seemed to have almost switched placed. Macbeth grew courageous and confident after killing Duncan and felt he was undefeatable, while Lady Macbeth became disillusioned and emotionally mental, after her first murder encounter. Macbeth became too full of him self and felt he was â€Å"immortal†. The play created very tense and frightening atmospheres and had a strong storyline, which became clearer further on through the play.   

How America Hinders the Cultural Identity of Their Own Citizens - Free Essay Example

Sample details Pages: 5 Words: 1381 Downloads: 5 Date added: 2019/04/10 Category Culture Essay Level High school Tags: Cultural Identity Essay Did you like this example? In this paper, I will be exploring the role stereotyping has on the development of cultural identity. Specifically, on the role, it has had in the United States. I am interested in how history has shown that the cultural stereotyping has affected not only the cultural identity of entire groups and communities of people in the country but how it inevitably creates a lack of cultural competence within Americans, because of our different cultures. Don’t waste time! Our writers will create an original "How America Hinders the Cultural Identity of Their Own Citizens" essay for you Create order Keywords: Lorem, ipsum, dolor Stereotypes are fixed and widely held ideas about a particular person, group, or thing. They exist in the form of ideas that emanates from the mind. The major concern about these stereotypes is that the future generations pull from these facsimiles as truth. The aboriginal people of the United States which are highly diverse and ever-changing are also faced with the same problem. During the nineteenth century and twenty century when the Americans were under transformation, there was an increasing rate of immigration, corporations, industrialization, women integration, urbanization, ethnic and minorities seen among the workforces which made American culture filled with cultural and racial stereotypes. Stereotypes affects the intercultural competence of the nation. In American culture, Anti-Semitism and racism are powerful forces which affect the political spectrum. Those immigrants of the minority races like the Jewish America that enter the United States during the nineteenth/twentieth centuries were the most prominent objects for stereotypes. Stereotypes can lead to moral distortion due to the cognitive distortion that is involved. These moral distortions include refusal of regarding people of that group as an individual, moral distancing, failure of seeing diversity among the group. Though more of the stereotypes of either social or historical context are negatives, and so have undesirable characteristic attached to them. Stereotypes are, therefore, cultural entities generally accepted by people in the society in question which is widely recognized by individuals that may not hold the stereotype themselves. Therefore, the stereotype in this sense is cultural stereotypes. In the history of American, stereotyping came in two forms which are positive and negative stereotyping. Positive stereotyping include: Generosity; the positive stereotype o f the United States is that they are very generous. This is based on the fact that that the united states are charitable enough to supply or render aid to the developing or under developing countries of the world. In 1835, De Tocqueville first discovered how Americans help the needy. According to the report from the charity aid foundation, Americans were the fifth country that willingly donates(Crary, 2010). Secondly, Americans are seen as being optimistic (The American-Western European Values Gap) which is the reason they are successful. Also, Americans are regarded as to be very hard working people in anything they are doing. The negative stereotypes are that Americans are obese and eat a lot of fast food; they are too greedys and care about nothing less than money. They judge all things using their economic value and regarding those with lower socioeconomic status as useless (Confronting stereotypes of culture). Also, American are seen to lack cultural awareness. They are seen to ignore any other countries culture order than their own. This is most especially seen in school, and a result of their lack of intelligence, they find it difficult in understanding other peoples culture, lifestyle, and places (Liz, 2008). American people are portrayed as being racists in a sense at they discriminate at any slightest change against their minority. In American history, there is a high rate of discrimination and segregation against the black and minority race. Also, there is a stereotype that Americans are ignorant of the environment. They pay no attention in the preservation of the environment which made them be lavishing and therefore resulting in an increase in pollution, and climatic change. After China, the united states is the second country with the highest emission of carbon dioxide. Americans are known for their arrogance, and they possess nationalistic behavior; they are obnoxiously patriotic. They are arrogant, insulting, dismissive, and egomaniacal. When it comes to these stereotypes we place on each other, a lot of the time, we succumb to the stereotypes given to us. And our cultural identity is shaped by these expectations and labels others give us. That is why the negative stereotypes sometimes become true for a whole group or community. When it comes to cultural identity, the book states that stereotyping has an impact on the identity you form for yourself. In the beginning stages, you are in the unexamined cultural identity stage(Lustwig,95). This is when you have a lack of awareness of cultural differences and your own culture. Usually as young kids, you have this lack of awareness. The first information you get of your culture is what others think of it. You get exposed to it in movies, tv shows, media etc. You get ignorant comments from friends at school, or even adults These outlets, especially in America, usually show cultures in a very generalized and negative way. These images are ingrained in our brain from a very young age, and before you know it you have a simplified and stereotyped idea of who you are and what your culture is. Some people dont ever get a true understanding of their culture growing up in America, until they go back to where theyre family is originally from. America tends to americanize the cultures in their country. We all enjoy the good things about other cultures like Mexican food, italian food, cinco de mayo, etc. However, we do not educate ourselves on the culture itself. They are not appreciated or acknowledged the same way as non-minorities. And this is why a lot of Americans tend to dismiss their cultural identity when they grow up in America. We are all Americans, but not all part of the same culture, and unfortunately we treat each other differently for that. We separate ourselves from one another and are placed in groups that only includes people who are also like us. This is why we are so ignorant about each other and this is the lack of cultural competence. The effect of stereotyping on the United States intercultural competence is also very much. But before then, we would have to understand what intercultural competence is about. Intercultural competence is ones ability to function effectively, think and act appropriately, communicate and work well across cultures (Leung et al., 2014). It is an assessment for increased globalization, and it is shaped by values, experiences, and beliefs. Based on our discussions above, the effect of stereotyping on the intercultural competence of the united states is as follows: Americans as a result of their arrogance, racism, and cultural ignorance find it difficult to accommodate their colleagues especially the ones from the minority race. This is because they lack the motivation to interact with penile making their intercultural experience a negative one. They are more rigid in understanding cultural differences, and they fail to acquire and evaluate new cultural information that will change their b elief thereby making their actions toward other people of different race hostile. Because of their close mindsets, they take a longer time to bridge the cultural differences to be able to work together. According to Klafehn, Individuals with motivation and zeal to associate with other cultures and get opened to different or new ideas have the higher tendency of seeking and using information that makes them easily adapt to the environment (Klafehn and Chiu, 2013). The ability for the Americans to improve in their intercultural competence is through sensitivity to intercultural difference, being able to adapt to different cultural environments, being aware of cultural influences on ones behaviour and thoughts (Chao, 2011). Cultural metacognition which is having awareness of distribution of cultural knowledge is a very vital tool to improve the intercultural competence. It has two parts cultural knowledge of the distribution of knowledge within and across cultures while the second involves higher mental process which involves having accurate knowledge of culture. In conclusion, the negative stereotyping of the united states have so many was it does affect the intercultural competence o f the country. Bearing in mind the concept of cross cultural competence through focusing individuals mindsets for more creative,, proactive as well reflexive usage of the knowledge of cultural competence, the negative effect of the stereotype in the Americans can be minimized.